History of Coffee Essay

Coffee is one of the world’s most poplar beverages. Some claim it is the most widely consumed liquid in the world aside from water. Coffee is more than a beverage , however. It is a memory , anticipation, a lifetime of consoling moments of modest pleasure woven into our lives. Coffee’s success as a beverage undoubtedly owes both to the caffeine it harbors and to its sensory pleasure. Coffee lovers come to associate the energizing lift of the caffeine with richness and aroma of the beverage that delivers it. Coffee is grown in more than 50 countries around the world and the principal commercial crop of over a dozen countries, half of which earns 25% to 50% of their foreign exchange revenue from coffee exports. More than 10 billion pounds of coffee beans are grown per year, providing more than 20 million jobs. Coffee is indigenous to Ethiopia and was most likely discovered as a food before it became a drink. The most popular legend of how coffee was discovered involves an Abyssinian goat herder named kaldi. Kaldi awoke one night to find his goats dancing around a tree speckled with red cherries. When he tasted one of the cherries, he too started dancing with the goats. As interesting as this story may be it is more likely that coffee was used as a food supplement by wandering Ethiopian tribes-men. The tribes-men are said to have squashed the coffee cherries and carried them on long journeys, eating them for nourishment as needed. Later, the coffee cherries were soaked in water, possibly to make wine, but some historians say it was not until 1000 AD, when the Arabs discovered how to boil, that coffee was serve hot. Coffee was also believed to have medicinal properties. Avicenna, an Islamic physician and philosopher of the eleventh century, said of coffee: â€Å"It fortifies the members, it cleans the skin and dries up the humilities that are under it, and gives an excellent smell to all the body† CHAPTER – 1 HISTORY OF COFFEE HISTORY OF COFFEE [pic] Palestinian women grinding coffee the old fashioned way, 1905 The history of coffee goes at least as far back as the fifteenth century, though coffee’s origins remain unclear. It had been believed that Ethiopian ancestors of today’s Oromo people were the first to have discovered and recognized the energizing effect of the coffee bean plant. However, no direct evidence has been found indicating where in Africa coffee grew or who among the natives might have used it as a stimulant or even known about it, earlier than the 17th century. The story of Kaldi, the 9th-century Ethiopian goatherd who discovered coffee, did not appear in writing until 1671 and is probably apocryphal. From Ethiopia, coffee was said to have spread to Egypt and Yemen. The arliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the fifteenth century, in the Sufi monasteries of Yemen. It was here in Arabia that coffee beans were first roasted and brewed, in a similar way to how it is now prepared. By the 16th century, it had reached the rest of the Middle East, Persia, Turkey, and northern Africa. Coffee then spread to Italy, and to the rest of Europe, to Indonesia, and tothe Americas. Origins Etymology: The word â€Å"coffee† entered English in 1598 via Dutch koffie. This word was created via Turkish kahve, the Turkish pronunciation Arabic qahwa, a truncation of qahhwat al-bun or wine of the bean. One possible origin of the name is the Kingdom of Kaffa in Ethiopia, where the coffee plant originated; its name there is bunn or bunna. Legendary accounts. There are several legendary accounts of the origin of the drink itself. One account involves the Yemenite Sufi mystic Shaikh ash-Shadhili. When traveling in Ethiopia, the legend goes; he observed goats of unusual vitality, and, upon trying the berries that the goats had been eating, experienced the same vitality. A similar â€Å"Legend of Dancing Goats† attributes the discovery of coffee to an Ethiopian goatherder named Kaldi. The story of Kaldi did not appear in writing until 1671, and these stories are considered to be apocryphal. It used to be believed Ethiopian ancestors of today’s Oromo tribe, were the first to have recognized the energizing effect of the native coffee plant. Studies of genetic diversity have been performed on Coffea arabica varieties, found to be of low diversity but which retained some residual heterozygosity from ancestral materials, and closely-related diploid species Coffea canephora and C.liberica; however, no direct evidence has ever been found indicating where in Africa coffee grew or who among the natives might have used it as a stimulant, or known about it there, earlier than the seventeenth century. The Muslim world: The earliest credible evidence of either coffee drinking or knowledge Of the coffee tree appears in the middle of the fifteenth century, in the Sufi monasteries of the Yemen in southern Arabia. It was in Yemen that coffee beans were first roasted and brewed as they are today. From Mocha, coffee spread to Egypt and North Africa, and by the 16th century, it had reached the rest of the Middle East, Persia and Turkey. From the Muslim world, coffee drinking spread to Italy, then to the rest of Europe, and coffee plants were transported by the Dutch to the East Indies and to the Americas. Syrian Bedouin from a beehive village in Aleppo, Syria, sipping the traditional murra (bitter) coffee, 1930. The earliest mention of coffee noted by the literary coffee merchant Philippe Sylvestre Dufour is a reference to bunchum in the works of the 10th century CE Persian physician Muhammad ibn Zakariya al-Razi, known as Rhazes in the West, but more definite information on the preparation of a beverage from the roasted coffee berries dates from several centuries later. The most important of the early writers on coffee was io-de-caprio, who in 1587 compiled a work tracing the history and legal controversies of coffee entitled Umdat al safwa fi hill al-qahwa. He reported that one Sheikh, Jamal-al-Din al-Dhabhani, mufti of Aden, was the first to adopt the use of coffee (circa 1454). Coffee’s usefulness in driving away sleep made it popular among Sufis. A translation traces the spread of coffee from Arabia Felix (the present day Yemen) northward to Mecca and Medina, and then to the larger cities of Cairo, Damascus, Baghdad, and Istanbul. Coffee beans were first exported from Ethiopia to Yemen. Yemeni traders brought coffee back to their homeland and began to cultivate the bean. The first coffeehouse opened in Istanbul in 1554. Coffee was at first not well received. In 1511, it was forbidden for its stimulating effect by conservative, orthodox imams at a theological court in Mecca. However, the popularity of the drink led these bans to be overturned in 1524 by an order of the Ottoman Turkish Sultan Selim I, with Grand Mufti Mehmet Ebussuud el-Imadi issuing a celebrated fatwa allowing the consumption of coffee. In Cairo, Egypt, a similar ban was instituted in 1532, and the coffeehouses and warehouses containing coffee beans were sacked. Similarly, coffee was banned by the Ethiopian Orthodox Church some time before the 12th century. However, in the second half of the 19th century, Ethiopian attitudes softened towards coffee drinking, and its consumption spread rapidly between 1880 and 1886; according to Richard Pankhurst, â€Å"this was largely due to [Emperor] Menilek, who himself drank it, and to Abuna Matewos who did much to dispel the belief of the clergy that it was a Muslim drink. † Europe [pic] Dutch engraving of Mocha in 1692 Coffee was noted in Ottoman Aleppo by the German physician botanist Leonhard Rauwolf, the first European to mention it, as chaube, in 1573; Rauwolf was closely followed by descriptions from other European travellers. Coffee was first imported to Italy from the Ottoman Empire. The vibrant trade between Venice and the Muslims in North Africa, Egypt, and the East brought a large variety of African goods, including coffee, to this leading European port. Venetian merchants introduced coffee-drinking to the wealthy in Venice, charging them heavily for the beverage. In this way, coffee was introduced to Europe. Coffee became more widely accepted after controversy over whether it was acceptable during Lent was settled in its favor by Pope Clement VIII in 1600, despite appeals to ban the drink. The first European coffee house (apart from those in the Ottoman Empire, mentioned above) was opened in Venice in 1645. England Largely through the efforts of the British East India Company and the Dutch East India Company, coffee became available in England no later than the 16th century according to Leonhard Rauwolf’s 1583 account. The first coffeehouse in England was opened in St. Michael’s Alley in Cornhill. The proprietor was Pasqua Rosee, the servant of Daniel Edwards, a trader in Turkish goods. Edwards imported the coffee and assisted Rosee in setting up the establishment. Oxford’s Queen’s Lane Coffee House, established in 1654, is still in existence today. By 1675, there were more than 3,000 coffeehouses throughout England. Popularity of coffeehouses spread rapidly in Europe, and later, America. The banning of women from coffeehouses was not universal, but does appear to have been common in Europe. In Germany women frequented them, but in England they were banned. Many believed coffee to have several medicinal properties in this period. For example, a 1661 tract entitled â€Å"A character of coffee and coffee-houses†, written by one â€Å"M. P. â€Å", lists some of these perceived virtues: Not everyone was in favour of this new commodity, however. For example, the anonymous 1674 â€Å"Women’s Petition against Coffee† declared: France Antoine Galland (1646-1715) in his aforementioned translation described the Muslim association with coffee, tea and chocolate: â€Å"We are indebted to these great [Arab] physicians for introducing coffee to the modern world through their writings, as well as sugar, tea, and chocolate. † Galland reported that he was informed by Mr. de la Croix, the interpreter of King Louis XIV of France, that coffee was brought to Paris by a certain Mr. Thevenot, who had travelled through the East. On his return to that city in 1657, Thevenot gave some of the beans to his friends, one of whom was de la Croix. However, the major spread of the popularity of this beverage in Paris was soon to come. In 1669, Soleiman Agha, Ambassador from Sultan Mehmed IV, arrived in Paris with his entourage bringing with him a large quantity of coffee beans. Not only did they provide their French and European guests with coffee to drink, but they also donated some beans to the royal court. Between July 1669 and May 1670, the Ambassador managed to firmly establish the custom of drinking coffee among Parisians. [pic]. Melange in Vienna Austria The first coffeehouse in Austria opened in Vienna in 1683 after the Battle of Vienna, by using supplies from the spoils obtained after defeating the Turks. The officer who received the coffee beans, Polish military officer of Ukrainian origin Jerzy Franciszek Kulczycki, opened the coffee house and helped popularize the custom of adding sugar and milk to the coffee. Until recently, this was celebrated in Viennese coffeehouses by hanging a picture of Kulczycki in the window. Melange is the typical Viennese coffee, which comes mixed with hot foamed milk and a glass of water. Netherlands The race among Europeans to make off with some live coffee trees or beans was eventually won by the Dutch in the late 17th century, when they allied with the natives of Kerala against the Portuguese and brought some live plants back from Malabar to Holland, where they were grown in greenhouses. The Dutch began growing coffee at their forts in Malabar, India, and in 1699 took some to Batavia in Java, in what is now Indonesia. Within a few years the Dutch colonies (Java in Asia, Surinam in Americas) had become the main suppliers of coffee to Europe. Americas. Gabriel de Clieu brought coffee seedlings to Martinique in the Caribbean circa 1720. Those sprouts flourished and 50 years later there were 18,680 coffee trees in Martinique enabling the spread of coffee cultivation to Haiti, Mexico and other islands of the Caribbean. Coffee also found its way to the island of Reunion in the Indian Ocean known as the Isle of Bourbon. The plant produced smaller beans and was deemed a different variety of Arabica known as var. Bourbon. The Santos coffee of Brazil and the Oaxaca coffee of Mexico are the progeny of that Bourbon tree. Circa 1727, the Emperor of Brazil sent Francisco de Mello Palheta to French Guinea to obtain coffee seeds to become a part of the coffee market. Francisco initially had difficulty obtaining these seeds yet he captivated the French Governor’s wife and she in turn, sent him enough seeds and shoots which would commence the coffee industry of Brazil. In 1893, the coffee from Brazil was introduced into Kenya and Tanzania (Tanganyika), not far from its place of origin in Ethiopia, 600 years prior, ending its transcontinental journey. The French colonial plantations relied heavily on African slave laborers. Ancient Production of coffee The first step in Europeans’ wresting the means of production was effected by Nicolaes Witsen, the enterprising burgomaster of Amsterdam and member of the governing board of the Dutch East India Company who urged Joan van Hoorn, the Dutch governor at Batavia that some coffee plants be obtained at the export port of Mocha in Yemen, the source of Europe’s supply, and established in the Dutch East Indies; the project of raising many plants from the seeds of the first shipment met with such success that the Dutch East India Company was able to supply Europe’s demand with â€Å"Java coffee† by 1719. Encouraged by their success, they soon had coffee plantations in Ceylon Sumatra and other Sunda islands. Coffee trees were soon grown under glass at the Hortus Botanicus of Leiden, whence slips were generously extended to other botanical gardens. Dutch representatives at the negotiations that led to the Treaty of Utrecht presented their French counterparts with a coffee plant, which was grown on at the Jardin du Roi, predecessor of the Jardin des Plantes, in Paris. The introduction of coffee to the Americas was effected by Captain Gabriel des Clieux, who obtained cuttings from the reluctant botanist Antoine de Jussieu, who was loath to disfigure the king’s coffee tree. Clieux, when water rations dwindled during a difficult voyage, shared his portion with his precious plants and protected them from a Dutchman, perhaps an agent of the Provinces jealous of the Batavian trade. Clieux nurtured the plants on his arrival in the West Indies, and established them in Guadeloupe and Saint- Domingue in addition to Martinique, where a blight had struck the cacao plantations, which were replaced by coffee plantations in a space of three years, is attributed to France through its colonization of many parts of the continent starting with the Martinique and the colonies of the West Indies where the first French coffee plantations were founded. The first coffee plantation in Brazil occurred in 1727 when Lt. Col. Francisco de Melo Palheta smuggled seeds, still essentially from the germ plasm originally taken from Yemen to Batavia, from French Guiana. By the 1800s, Brazil’s harvests would turn coffee from an elite indulgence to a drink for the masses. Brazil, which like most other countries cultivates coffee as a commercial commodity, relied heavily on slave labor from Africa for the viability of the plantations until the abolition of slavery in 1888. The success of coffee in 17th-century Europe was paralleled with the spread of the habit of tobacco smoking all over the continent during the course of the Thirty Years’ War (1618–48). For many decades in the 19th and early 20th centuries, Brazil was the biggest producer of coffee and a virtual monopolist in the trade. However, a policy of maintaining high prices soon opened opportunities to other nations, such as Colombia, Guatemala, Nicaragua, Indonesia and Vietnam, now second only to Brazil as the major coffee producer in the world. Large-scale production in Vietnam began following normalization of trade relations with the US in 1995. Nearly all of the coffee grown there is Robusta. Despite the origins of coffee cultivation in Ethiopia, that country produced only a small amount for export until the Twentieth Century, and much of that not from the south of the country but from the environs of Harar in the northeast. The Kingdom of Kaffa, home of the plant, was estimated to produce between 50,000 and 60,000 kilograms of coffee beans in the 1880s. Commercial production effectively began in 1907 with the founding of the inland port of Gambela, and greatly increased afterwards: 100,000 kilograms of coffee was exported from Gambela in 1908, while in 1927-8 over 4 million kilograms passed through that port. Coffee plantations were also developed in Arsi Province at the same time, and were eventually exported by means of the Addis Ababa – Djibouti Railway. While only 245,000 kilograms were freighted by the Railway, this amount jumped to 2,240,000 kilograms by 1922, surpassed exports of â€Å"Harari† coffee by 1925, and reached 9,260,000 kilograms in 1936. Australia is a minor coffee producer, with little product for export, but its coffee history goes back to 1880 when the first of 500  acres (2. 0  km2) began to be developed in an area between northern New South Wales and Cooktown. Today there are several producers of Arabica coffee in Australia that use a mechanical harvesting system invented in 1981. *** CHAPTER – 2 INSIGHT ON COFFEE INSIGHT ON COFFEE |Coffee | |[pic] | |Roasted coffee beans | |Type |Hot or cold beverage | |Country of origin |Ethiopia, and  Yemen | |Introduced |Approx. 15th century AD (beverage) | |Color |Brown | Coffee  is a  brewed  drink  prepared from roasted  seeds, commonly called  coffee beans, of the  coffee plant. They are seeds of coffee cherries that grow on trees in over 70 countries. Green coffee, for example, is one of the most traded agricultural commodities in the world. Due to its  caffeine  content, coffee can have a stimulating effect in humans. Today, coffee is one of the most popular beverages worldwide. It is thought that the energizing effect of the coffee bean plant was first recognized in  Yemen  in Arabia and the north east of  Ethiopia, and the cultivation of coffee first expanded in the Arab  world. The earliest credible evidence of coffee drinking appears in the middle of the fifteenth century, in the  Sufi  monasteries of the  Yemen  in southern  Arabia. From the  Muslim world, coffee spread to Italy, then to the rest of Europe, to  Indonesia, and to the Americas. Coffee has played an important role in many societies throughout history. In Africa and Yemen, it was used in religious ceremonies. As a result, the  Ethiopian Church  banned its secular consumption until the reign of EmperorMenelik II of Ethiopia. It was banned in  Ottoman  Turkey during the 17th century for political reasons,  and was associated with rebellious political activities in Europe. Coffee berries, which contain the coffee bean, are produced by several species of small  evergreen  bush of the  genus  Coffea. The two most commonly grown are  Coffea canephora  (also known as  Coffea robusta) and  Coffea arabica. Both are cultivated primarily in  LatinAmerica,Southeast Asia, and Africa. Once ripe, coffee berries are picked, processed, and dried. The seeds are then roasted to varying degrees, depending on the desired flavor. They are then ground and brewed to create coffee. Coffee can be prepared and presented in a variety of ways. An important export commodity, coffee was the top agricultural export for 12 countries in 2004,  and in 2005, it was the world’s seventh-largest legal agricultural export by value. Some controversy is associated with coffee cultivation and its impact on the environment. Many studies have examined the relationship between coffee consumption and certain medical conditions; whether the overall effects of coffee are ultimately positive or negative has been widely disputed. However, the method of brewing coffee has been found to be important. Biology Several species of shrub of the genus  Coffea  produce the berries from which coffee is extracted. The two main cultivated species,  Coffea canephora(also known as  Coffea robusta) and  C. arabica, are native to subtropical Africa and southern Asia. Less popular species are  C.liberica,  excelsa,stenophylla,  mauritiana, and  racemosa. They are classified in the large family  Rubiaceae. They are  evergreen  shrubs or small trees that may grow 5  m (15  ft) tall when unpruned. The leaves are dark green and glossy, usually 10–15  cm (4-6  in) long and 6  cm (2. 4  in) wide. Clusters of fragrant white flowers bloom simultaneously and are followed by oval berries of about 1. 5  cm. Green when immature, they ripen to yellow, then crimson, before turning black on drying. Each berry usually contains two seeds, but 5–10% of the berries  have only one; these are called  peaberries. Berries ripen in seven to nine months. Cultivation Coffee is usually propagated by seeds. The traditional method of planting coffee is to put 20  seeds in each hole at the beginning of the  rainy season; half are eliminated naturally. A more effective method of growing coffee, used in Brazil, is to raise seedlings in nurseries, which are then planted outside at 6 to 12  months. Coffee is often intercropped with food crops, such as corn, beans, or rice, during the first few years of cultivation. [pic]. Map showing areas of coffee cultivation: r:Coffea canephora m:Coffea canephora  and  Coffea arabica a:Coffea arabica Of the two main species grown, arabica coffee (from  C. arabica) is considered more suitable for drinking than robusta coffee (from  C. canephora); robusta tends to be bitter and have less flavor but better body than arabica. For these reasons, about three-quarters of coffee cultivated worldwide is  C. arabica. However,  C. canephora  is less susceptible to disease than  C. arabica  and can be cultivated in  environments  where  C. arabica  will not thrive. Robusta coffee also contains about 40–50% more caffeine than arabica. For this reason, it is used as an inexpensive substitute for arabica in many commercial coffee blends. Good quality robustas are used in some  espresso  blends to provide a better foam head, a full-bodied result, and to lower the ingredient cost. The species  Coffea liberica  and  Coffea esliaca  are believed to be indigenous to  Liberia  and southern  Sudan, respectively. Most arabica coffee beans originate from either  Latin America,  eastern Africa, Arabia, or Asia. Robusta coffee beans are grown in western and  central Africa, throughout  southeast Asia, and to some extent in Brazil. Beans from different countries or regions can usually be distinguished by differences in flavor, aroma,  body, or acidity. These taste characteristics are dependent not only on the coffee’s growing region, but also on genetic subspecies (varietals) and processing. Varietals are generally known by the region in which they are grown, such as  Colombian,  Java  or  Kona. Production Brazil  is the world leader in production of green coffee, followed by  Vietnam  and  Colombia  the last of which produces a much  softer coffee. |Top twenty green coffee producers  Ã¢â‚¬â€ Tonnes (2007) and Bags thousands (2007) | |Country |Tonnes |Bags thousands | |[pic]  Brazil |2,249,010 |36,070 | |[pic]  Vietnam |961,200 |16,467 | |[pic]  Colombia |697,377 |12,515 | |[pic]  Indonesia |676,475 |7,751 | |[pic]  Ethiopia |325,800 |4,906 | |[pic]  India |288,000 |4,148 | |[pic]  Mexico |268,565 |4,150 | |[pic]  Guatemala |252,000 |4,100 | |[pic]  Peru |225,992 |2,953 | |[pic]  Honduras |217,951 |3,842 | |[pic]  Cote d’Ivoire |170,849 |2,150 | |[pic]  Uganda |168,000 |3,250 | |[pic]  Costa Rica |124,055 |1,791 | |[pic]  Philippines |97,877 |431 | |[pic]  El. Salvador |95,456 |1,626 | |[pic]  Nicaragua |90,909 |1,700 | |[pic]  Papua New Guinea |75,400 |968 | |[pic]  Venezuela |70,311 |897 | |[pic]  Madagascar[note 2] |62,000 |604 | |[pic]  Thailand |55,660 |653 | |  Ã‚  World |7,742,675 |117,319 | Ecological effects [pic] [pic] A flowering  Coffea arabica  tree in a Brazilian plantation Originally, coffee farming was done in the  shade  of trees, which provided a habitat for many animals and insects. This method is commonly referred to as the traditional shaded method, or â€Å"shade-grown†. Many farmers switched their production method to sun cultivation, in which coffee is grown in rows under full sun with little or no forest canopy. This causes berries to ripen more rapidly and bushes to produce higher yields, but requires the clearing of trees and increased use of fertilizer and pesticides, which damage the environment and cause health problems. When compared to the sun cultivation method, traditional coffee production causes berries to ripen more slowly and produce lower yields, but the quality of the coffee is allegedly superior. In addition, the traditional shaded method is environmentally friendly and provides living space for many wildlife species. Opponents of sun cultivation say environmental problems such as deforestation, pesticide pollution,  habitat destruction, and soil and water degradation are the side effects of these practices. The  American Birding Association,  Smithsonian Migratory Bird- Center, Rainforest Alliance, and the  Arbor Day Foundation  have led a campaign for â€Å"shade-grown† and  organic coffees, which it says are sustainably harvested. However, while certain types of shaded coffee cultivation systems show greater biodiversity than full-sun systems, they still compare poorly to native forest in terms of habitat value. Another issue concerning coffee is its  use of water. According to  New Scientist, if using industrial farming practices, it takes about 140 liters of water to grow the coffee beans needed to produce one cup of coffee, and the coffee is often grown in countries where there is a water shortage, such as  Ethiopia. By using   sustainable agriculture  methods, the amount of water usagecan be dramatically reduced, while retaining comparable yields. Coffee grounds may be used for  composting  or as a  mulch. They are especially appreciated by  worms  and  acid-loving plants  such as  blueberries. *** CHAPTER – 3 TYPES OF COFFEE TYPES OF COFFEE Coffea Arabica | | |Scientific classification | |Kingdom: |Plantae | |(unranked): |Angiosperms | |(unranked): |Eudicots | |(unranked): |Asterids | |Order: |Gentianales | |Family: |Rubiaceae | |Genus: |Coffea | |Species: |C. arabica | |Binomial name | |Coffea arabica |. Coffea arabica is a species of coffee originally indigenous to the mountains of Yemen in the Arabian Peninsula, hence its name, and also from the southwestern highlands of Ethiopia and southeastern Sudan. It is also known as the â€Å"coffee shrub of Arabia†, â€Å"mountain coffee† or â€Å"arabica coffee†. Coffea arabica is believed to be the first species of coffee to be cultivated, being grown in southwest Arabia for well over 1,000 years. It is considered to produce better coffee than the other major commercially grown coffee species, Coffea canephora (robusta). Arabica contains less caffeine than any other commercially cultivated species of coffee. Wild plants grow to between 9 and 12 m tall, and have an open branching system; the leaves are opposite, simple elliptic-ovate to oblong, 6–12  cm long and 4–8  cm broad, glossy dark green. The flowers are white, 10–15  mm in diameter and grow in axillary clusters. The fruit is a drupe (though commonly called a â€Å"berry†) 10–15  mm in diameter, maturing bright red to purple and typically contain two seeds (the coffee ‘bean’). | | Distribution and habitat Originally found in the southwestern highlands of Ethiopia, Coffea arabica is now rare there in its native state, and many populations appear to be mixed native and planted trees. It is common there as an understorey shrub. It has also been recovered from the Boma Plateau in southeastern Sudan. Coffea arabica is also found on Mt Marsabit in northern Kenya, but it is unclear whether this is a truly native or naturalised occurrence. Yemen is also believed to have native Coffea arabica growing in fields. Cultivation Coffea arabica takes about seven years to mature fully and does best with 1- 1. 5 meters (about 40-59  inches) of rain, evenly distributed throughout the year. It is usually cultivated between 1,300 and 1,500 m altitude, but there are plantations as low as sea level and as high as 2,800 m. The plant can tolerate low temperatures, but not frost, and it does best when the temperature hovers around 20  °C (68  °F). Commercial cultivars mostly only grow to about 5 m, and are frequently trimmed as low as 2 m to facilitate harvesting. Unlike Coffea canephora, Coffea arabica prefers to be grown in light shade. Two to four years after planting Coffea arabica produces small, white and highly fragrant flowers. The sweet fragrance resembles the sweet smell of jasmine flowers. When flowers open on sunny days, this results in the greatest numbers of berries. This can be a curse however as coffee plants tend to produce too many berries; this can lead to an inferior harvest and even damage yield in the following years as the plant will favor the ripening of berries to the detriment of its own health. On well kept plantations this is prevented by pruning the tree. The flowers themselves only last a few days leaving behind only the thick dark green leaves. The berries then begin to appear. These are as dark green as the foliage, until they begin to ripen, at first to yellow and then light red and finally darkening to a glossy deep red. At this point they are called ‘cherries’ and are ready for picking. The berries are oblong and about 1  cm long. Inferior coffee results from picking them too early or too late, so many are picked by hand to be able to better select them, as they do not all ripen at the same time. They are sometimes shaken off the tree onto mats, which means that ripe and unripe berries are collected together. The trees are difficult to cultivate and each tree can produce anywhere from 0. 5–5  kg of dried beans, depending on the tree’s individual character and the climate that season. The real prize of this cash crop are the beans inside. Each berry holds two locules containing the beans. The coffee beans are actually two seeds within the fruit; there is sometimes a third seed or one seed, a peaberry in the fruits at tips of the branches. These seeds are covered in two membranes, the outer one is called the ‘parchment’ and the inner one is called the ‘silver skin’. In perfect conditions, like those of Java, trees are planted at all times of the year and are harvested year round. In less ideal conditions, like those in parts of Brazil, the trees have a season and are harvested only in winter. The plants are vulnerable to damage in poor growing conditions and are also more vulnerable to pests than the Robusta plant. Gourmet coffees are almost exclusively high-quality mild varieties of coffea arabica, like Colombian coffee. Arabica coffee production in Indonesia began in 1699. Indonesian coffees, such as Sumatran and Java, are known for heavy body and low acidity. This makes them ideal for blending with the higher acidity coffees from Central America and East Africa. Coffea canephora | | |Scientific classification | |Kingdom: |Plantae | |(unranked): |Angiosperms | |(unranked): |Eudicots ||(unranked): |Asterids | |Order: |Gentianales | |Family: |Rubiaceae | |Genus: |Coffea | |. Species: |C. canephora | |Binomial name | |Coffea canephora | Coffea canephora (Robusta Coffee Coffea robusta) is a species of coffee which has its origins in central and western subsaharan Africa. It is grown mostly in Africa and Brazil, where it is often called Conillon. It is also grown in Southeast Asia where French colonists introduced it in the late 19th century. In recent years Vietnam, which only produces robusta, has surpassed Brazil, India, and Indonesia to become the world’s single largest exporter. Approximately one third of the coffee produced in the world is robusta. Canephora is easier to care for than the other major species of coffee, Coffea arabica, and, because of this, is cheaper to produce. Since arabica beans are often considered superior, robusta is usually limited to lower grade coffee blends as filler. It is however often included in instant coffee, and in espresso blends to promote the formation of â€Å"crema†. Robusta has about twice as much caffeine as arabica.

Marketing Objectives Essay

1. Explain why it is important for a business to have clear marketing objectives? It is important that a business has clear marketing objectives because it gives them a target to work towards. In 2010 Asda set its objective to overtake Tesco as Britain’s largest retailer of non-food items. It is important that its clear because objectives should be made using the acronym SMART goals, the objective set by Asda fits in with this really well apart from it does not state a time period. 2. What do businesses mean by the term ‘ vision’? A vision is a company’s projection of what they want to achieve in the future. It should be ambitious, relevant , easy to communicate and capable of motivating staff or maybe even inspire them. 3. Why is it Important that marketing objectives should be rooted in through market research? 4. state the four main types of marketing objectives? * Increasing product differentiation * Growth * Continuity * Innovation b. decide which one is most likely to be important for * Coca-Cola – continuity * Yorkie bar – growth/ continuity * Dyson appliances- innovation 5. why might a firm seek to increase the product differentiation of one of its brands? A firm may want to increase its product differentiation because when your make your product different from the competitors it allows you to increase your profit margins per sale because. This is because customers see your product in a different light due to the usp you have marketing strategies. 6. What problems might a firm face if it focuses solely upon short term objectives? 7. Is it essential that marketing objectives should be written down in detail? It is not completely essential to write down your marketing objectives however writing them down allows you to work with people from outside the business. These are people like potential investors , by writing down your objectives they can see how successful you currently are and If your meeting the objective they can also make their own opinions on weather or not they think you will be successful in the future there for deciding weather or not they will invest in your business. 8. What is meant by internal constraints ? Internal constraints are factors that may occur that restrict the chances of the objectives seceding, internal constraints are theses that happen within a firm. These are things such as finance, personnel constraints and market standings. 9. outline two external constraints that might affect car sales over the coming months? The economy because we currently are sitting in a recession therefore people are not as willing to spend money on luxury products such as a new car. One other point is competition, the car market it a extremely competitive Market with some very well established brands, such as Honda , Landover and Nissan the list is endless.A Car business sales may be effected because their sales that they may have had has gone to the other car sales company’s in the market. 10. Identify and explain two problems a firm might face face if it makes marketing decisions without using a decision framework such as the marketing model?

We See and Understand Things not as They Are but as We Are Essay

We See and Understand Things not as They Are but as We Are - Essay Example   Descartes believes that knowledge is a conviction based on reason so strong that it cannot be shaken by any stronger reason (Newman, 2005). We all claim to know many things. For instance, we know when we are happy or sad, when we are not well or when we are lonely. We know when we love someone or hate someone. Rarely do we pause to analyze how this knowledge has come about. We take these for granted and we also believe that we know these things. We see and understand things not as they are but as we are. Only when we ask ourselves whether we really know these things do we get down to examining the knowing. This knowing takes place through different means. We see and understand through emotions, perception, and reason. Reasoning has been used by most philosophers to arrive at the truth and is an important way of learning according to the TOK. The reasoning is not through logic; it is not automatic but comes through experience. However, reason does allow analyzing the situation deeply and taking decisions. The reasoning is a collective endeavor by which people construct meaning together by exchanging, modifying and improving their ideas and opinions (IBO, 2006). The reason is present in everyday decision making and problem-solving. When disputes arise, the appropriateness of the reasons for acceptance of the facts is important. The reasoning is the ‘common sense’ way of knowing things and it does not depend upon the limits of sensory observation (Ehman, n.d.). This faculty of ‘common sense’ has been granted only to human beings which means the power of reasoning rests with human beings. The Foolish Friend is the story of a king who groomed his monkey to be his closest aide, the most trustworthy and natural companion (Ashliman, 2002). One day while taking a stroll in the garden, the king asked the money to ensure that nothing disturbed while he took rest. The money kept strict vigilance and very sincerely too.  Ã‚  

Summarize an approved scholarly article regarding any topic in the new Assignment

Summarize an approved scholarly article regarding any topic in the new testament - Assignment Example Indeed, it is not only the dwelling place of God’s name, but an important place of pilgrimage of the ancient Jews that they had to visit three times a year. Furthermore, the figure of the Temple is inseparably connected to eschatology in the Old Testament, making of the most important part of the text. According to the article in question, the connection between Jesus and the Temple is the most understandable in the case of cleansing the Temple. This action shows that Jesus positioned Himself as the new Temple. When being asked to perform a miracle, He noted that He is able to destroy the Temple and restore it in three days. The text shows that this is a direct reference to the future events, namely crucifixion and resurrection. In addition to that, it should be noted that many of the important characters in the Scriptures were connected to the symbolism of the Temple. For example, the Tabernacle of Moses and Jacob’s sanctuary at Bethel. The article notes that active ministry of Jesus is closely connected to the Temple. The author notes that there is a big difference in the text of the Holy Scriptures between words signs and mighty deeds and the first is used to describe the actions of Jesus. In addition to that, there are many signs that are associated with Israel’s liturgical feasts, for example the Passover. The use of the word sign is so numerous in the first part of the Gospel of John that some scholars divide it into the Book of Signs and the Book of Glory. Baptism constitutes another important concept. It is referred to as action of being born again with the help of water and Spirit. One of the major themes with this regard is the connection between earthy and heavenly nature of a person who is being baptized as the latter is largely regarded as spiritual birth. The authors noted that the second Passover that depiction of which involved Jesus is seen in the episode when He fed 5000 people. This is the situation that explains the latter word of

Active LNG 4 & 5 CRJ 520II Essay Example | Topics and Well Written Essays - 500 words

Active LNG 4 & 5 CRJ 520II - Essay Example Yes, Motivational Interviewing should be taught to all Probation Officers including those with years of experience on the field of corrections. This should be done through training workshops. The training should focus on strengthening core skills, role play, and coaching. The trainers should have prior experience with probation services and on the field of corrections. According to Clark, Walters, Gingerich and Metzler (2006), Motivational Interviewing brings officers back into the "business of behavior change." Probation officers become enforcers of court orders, but not active participants in the offenders behavioral change. Motivational Interviewing helps probation officers to build a positive and collaborative relationship with offenders. This creates an atmosphere of trust where offenders can express themselves and talk about change (Clark et.al, 2006) Motivational Interviewing trains probation officers in basic listening and speaking strategies such as ask open questions, affirm positive talk and behavior, reflect what you are hearing and seeing and summarize what has been said. This technique enables probation officer to gather information about offenders such as their personal strength and assist them in planning (Clark et.al, 2006). Motivational Interviewing encourages officers to be honest with offenders about supervision and sanctions should they go wrong. Clark, M.D., Walters, S., Gingerich, R. & Metzler, M.(2006). Importance, Confidence and Readiness to Change: Motivational Interviewing for probation and parole. Journal of American Probation and Parole Association. 30(1), 37-45 The ability to conduct Motivational Interviewing is one of the essential skills of a Probationary Officer because it facilitates the "business of behavior change." While Probationary Officers may not be the active personnel to

Marketing Starbucks Case Study Example | Topics and Well Written Essays - 500 words - 98

Marketing Starbucks - Case Study Example Finally, the organization has the option to increase additional 20 hours per week to ensure improve the efficiency of service.To select from the available options, it is crucial for the management to consider the advantages and weakness of each option available to the organization. To begin with, the idea of increase the labour resource is crucial as it will ensure that labour is shared and hence there is efficient service delivery. However, this is likely to increase the cost of production, which would trivialise the organization profitability. Increasing the number of automatic service machines would be crucial in reducing the cost of labour and provide a consistent service to the customers. On the other side, this would jeopardise the customer interaction and may be expensive in the long run if the customer tastes change (Youngme & Quelch, 2003). Lastly, increasing the working hours per week would be crucial to handle the extra labour demanded by efficient service delivery, but th is would require employee cooperation to be effective. From the analysis of the available options, it would be advisable for the management to proceed with the idea of additional 20 hours per week. This method is cost-effective and would ensure that the customer-employee interaction is upheld. This is crucial to understand change in customer tastes (Youngme & Quelch, 2003). The challenge with this approach is that the management would require winning the employee cooperation. To win employee loyalty, the organization should consider paying the extra hours to motivate the employees to work during the extra time. Unlike the other methods that require additional costs, this approach will be cheap and efficient for the  company.  

Field Report Essay Example | Topics and Well Written Essays - 1500 words

Field Report - Essay Example re resources in the natural history of Victoria and even beyond its boundaries (Melbourne Museum, 2015, retrieved from http://museumvictoria.com.au/melbournemuseum/about-us/). The museum is divided into three venues: immigration museum, science works and the Melbourne Museum. The Melbourne Story exhibition is found in the Melbourne Museum. It shows the history of the Melbourne starting from when the white settlers and  the local indigenous people got into contact. The history is connected in the form of stories, soundscapes, images, artifacts and interactive components. This ensures that the visitors have an insight into the Melbourne story. This story shows the Australian history which covers the rich, poor, settlers, indigenous people, immigrants, and how they survived as Australia developed. The Melbourne Story is a comprehensive exhibition that has abundant information about the city of Melbourne. The collections are presented in such a way that they reveal the extraordinary riches of the city. There is an amazing hand colored lithograph that shows the olden city of Melbourne in 1858 (Museum Victoria, 2001, p. 21). The picture, which was developed by George Rowe, shows the ancient city. The buildings and the mode of dressing simplify a time when Australia was under-developed. Each object in the museum displays a certain historical time, and they are all organized in a chronological manner. All the pictures are taken and printed using the available technology of that particular time. Through this presentation, the museum manages to show the lifestyle and technology of the Australian people at different historical times. There are various jar bells and stuffed animals that create and antique display of the people living in Melbourne during the Victorian period. There is a video footage that covers a football match which is believed to have been taken between 1900 and 1920 (Museum Victoria, 2001, p. 43). The video is of low quality but in relation to the

Philosophy of Science Coursework Example | Topics and Well Written Essays - 250 words - 2

Philosophy of Science - Coursework Example These research methods include philosophical assumptions such as ontology, epistemology, and philosophical assumptions. While ontology is the claim about what knowledge is, epistemology refers to how a researcher recognizes the knowledge (Creswell, 2013). Additionally, how investigators write the facts is referred to as rhetoric while the study procedure is the methodology. Dr. Patton explains epistemology as the investigation of learning taking a deep insight on how we distinguish what we know. The meaning of this is how human differentiate between what they know and what they do not know. On the other hand, ontology refers to the address of the issue that someone is examining, what makes up the world. Philosophy of science refers to the study of theoretical fundamentals of scientific investigation. It is important for a researcher to be familiar with the philosophy of science to study and offer disapprovals for scientific ideas.

To Kill A Mockingbird by Harper Lee Essay Example for Free

To Kill A Mockingbird by Harper Lee Essay In the novel To Kill a Mockingbird, Harper Lee tells the story of Scout and Jem, two young children who learn about racism and injustice in the small town of Maycomb, Alabama, in the 1930s. The childrens father, Atticus, is a lawyer who is appointed to defend Tom Robinson, a black man unjustly accused of rape. It is through this trial, as well as through other characters, that the children learn about the injustices of the world and the need for compassion, a trait that demands that we rise above our selves and see things from another point of view. This different perspective is the crux of compassion for it is only by understanding anothers point of view that we can truly empathize and have compassion for someone who is different from us. It is through compassion that one understands why it is a sin to kill a mockingbird, those creatures and people who do no harm and need our understanding. Finally, it is through compassion that we can overcome human weakness, such as prejudice and injustice, and act with integrity and courage. In To Kill a Mockingbird, Arthur Radley, Mayella Ewell, and Tom Robinson are three characters that demonstrate the need for compassion. One of the few characters that deserve compassion in this novel is Arthur Boo Radley. His father prohibits him from leaving the house and having any contact with the rest of Maycomb. Thus, it is just about impossible for him to even live a normal life. Moreover, Arthurs mysterious lifestyle inevitably leads to frequent false accusations that more than hurt his reputation. From Arthur Radley, Jem and Scout as well as the reader learns that what one may think of another may not be true until they completely understand things from that individuals standpoint. As Mrs. Maudie says it, they dont do one thing but sing their hearts out for us. Thats why it is a sin to kill a mockingbird. This quote is a perfect description of Arthur and how he treats others. It tells the reader that like a mockingbird, he does good deeds for others and asks of nothing in return. For instance, in the novel Arthur puts gifts in an oak tree for Jem and Scout to enjoy. In addition, towards the end of the book, he rescues them from Bob Ewells sudden attack. Yet, a person worthy of compassion does not necessarily have to perform good deeds. A good model of this is Mayella Ewell. In a society so concentrated on ones wealth, it is hard for anyone like Mayella Ewell to meet its expectations. Therefore, one may also be compassionate towards Mayella. Living in poverty, she has to struggle to support seven siblings along with a drunken father. Whats more is that her familys past not only affects others outlook on her; it takes away from her sense of worth as well. She has no friends and through the trial Scout realizes that she must have been the loneliest person in the world. Harper Lee also informs us that the Ewells have brilliant red geraniums, cared for as tenderly as if the belonged to Miss Maudie Atkinson. She further states that these flowers belong to Mayella. Since having no friends, Mayella turns to gardening. She treats the flowers as though they were her only friends and cares for them dearly. This shows that she is just a normal child who needs as much care and attention as anyone. But because of her family history others dont feel the need to have compassion for her. Also as a result of her horrible upbringing, Mayella soon makes a choice that would eventually ruin another mockingbird. Deserving more compassion than anyone is Tom Robinson. Tom, a poor black male, has to make a great effort to provide for a wife and four kids. He is a hard working and sincere man whose only mistake was having sympathy for Mayella Ewell. He tries to do her favor but because of the racism in Maycomb, Tom is soon accused of raping Mayella and founded guilty. Losing hope, he tries to flee but is soon shot down because of his crippled arm. Then shortly after Toms death Scout finds a roly-poly in the house. Why couldnt I mash him? I asked. Because they dont bother you, Jem answered in the darkness. The roly-poly is a perfect portrayal Tom Robinson in that both of them had not done anything to cause any harm. Nevertheless, they are both punished. Jem understands this because he feels compassion for the insect as well as compassion for Tom. As Arthur, Mayella and Toms situations show, having compassion is a  necessity when dealing with others. Through compassion we understand from a different perspective what someone experiences. It is through this perspective that we rise above our differences and accept what is truly there. Without compassion, discrimination, injustice and rivalry will surely prevail.

Great deal of documentation Essay Example for Free

Great deal of documentation Essay These two documents need to be completed by the company and sent off to the companies of house where they will assess if the organisation meets the requirements to trade under the name PLC. The companies of house will provide the organisation of a certificate of incorporation which gives them the legal right to start trading. Apart from the legal requirements the formation of a public limited company is a very expensive process compared to a sole trader or partnership and requires a great deal of documentation. The company also needs to have at least  50,000 of share available before it can become a PLC. Another disadvantage is that the founder(s) of the company can end up losing total control of the organisation due to the company shares being readily available for sale on the stock exchange. Large organisations such as Tesco can become difficult to manage efficiently due to the size and capacity of the organisation which often results in staff feeling ignored by a remote management and the decision making can be difficult and take a great deal of time to be able to reach a conclusion. Also detailed financial accounts of the organisation must be published each year, which provides valuable information on how the company is performing to competitors and prospective take-over companies. OBJECTIVES OF TESCO PLC Tesco is already the number one food retailer in Britain and one of the top three in the world, but the organisations wants to improve in stature and minimise the chances of potential competitors catching up. Tesco PLC has one main aims which it expects to achieve in order to continue it success in the competitive UK retail market against such competitors as Sainsbury and Asda. To increase value for customers continually and to earn their lifetime loyalty For this specific aim, they have also set themselves several objectives to increase their chances of achieving the aim such as: 1. To understand our customers better than any of our competitors do. This objective was set so that the customer service provided and the understanding of customers by Tesco PLC is the best in the market and to ensure their closest competitors are not capable of competing. 2. To earn the respect of our staff for these values and to appreciate their contribution to achieving them. Tesco PLC not only wants to appreciate the contribution of their external customers but also the internal one. Tesco want to show that it cares for the needs and expectations of it staff. 3. To recognise that we have brilliant people working for us and to use this strength to make our customers shopping enjoyable in a way that no competitor can. Tesco PLC want to appreciate what their staff are doing for them and that will increase the staff moral and motivate them to continue with the work so potential competitors are kept at bay.